Terms for Using FullFunnelCo Website and Services

1. Overview

These Terms and Conditions apply to your use of fullfunnelco.com and to any communication, enquiry, proposal, project, campaign, consultation or service engagement with FullFunnelCo.

FullFunnelCo provides digital marketing services including paid campaigns, search engine optimisation, website development, digital marketing consultancy, PR & brand visibility, and related marketing support services.

2. Acceptance of Terms

By accessing our website, submitting an enquiry, communicating with us, requesting a proposal, booking a call, or using our services, you agree to these Terms and Conditions.

If you do not agree with these Terms, you should not use our website, submit forms, or engage our services.

We may update these Terms from time to time. Continued use of our website or services after updates means you accept the revised Terms.

3. Our Services

FullFunnelCo may provide services including, but not limited to:

• Google Ads, Meta Ads, LinkedIn Ads and other paid campaign management
• Search Engine Optimisation and content strategy
• Website design and development
• Landing page development and conversion optimisation
• Digital marketing audits, tracking setup and consultancy
• Email, SMS, WhatsApp or remarketing campaign planning
• PR support, brand visibility and online presence improvement
• Analytics, reporting and campaign performance review

The exact scope, deliverables, timelines, fees, inclusions and exclusions for any service will be defined separately through a written proposal, quotation, invoice, email confirmation, statement of work or agreement.

4. Enquiries, Calls and Communication

When you submit a form, book a call or contact FullFunnelCo, you agree that we may contact you using the information provided by you, including email, phone, WhatsApp or other relevant communication channels.

Submitting an enquiry does not create a binding service agreement. A service engagement begins only when the scope, commercial terms and acceptance are mutually confirmed.

You agree to provide accurate and complete information when submitting enquiries or project details. FullFunnelCo is not responsible for delays, incorrect recommendations or execution issues caused by incomplete or inaccurate information provided by you.

5. Payments, Fees and Commercial Terms

Service fees, payment terms, billing cycles, project milestones and refund terms will be communicated separately before the start of a paid engagement.

Unless otherwise agreed in writing:

• Fees must be paid as per the agreed proposal, invoice or payment schedule.
• Ad spends, media budgets, software subscriptions and third-party costs are separate from service fees.
• Work may be paused if payments are delayed beyond the agreed timeline.
• Taxes, payment gateway charges or bank charges may be added where applicable.
• Any refund, cancellation or adjustment will depend on the agreed project terms and work already completed.

For campaign services, the client is generally responsible for the advertising budget paid to platforms such as Google, Meta, LinkedIn or other media platforms, unless explicitly agreed otherwise.

6. Client Responsibilities

Successful marketing execution depends on timely inputs, approvals, access and collaboration. You agree to provide required support for the agreed work.

Client responsibilities may include:

• Providing accurate business, product, service and pricing information
• Providing access to website, hosting, analytics, ad accounts, CRM or relevant tools
• Approving content, creatives, landing pages or campaign assets on time
• Ensuring that submitted claims, offers, product details and legal statements are accurate
• Responding to leads generated through campaigns in a timely manner
• Complying with platform policies, applicable laws and industry-specific rules

FullFunnelCo is not responsible for performance issues, delays or losses caused by lack of access, delayed approvals, inaccurate information, poor sales follow-up or changes made outside our control.

7. Intellectual Property

All content, designs, layouts, code, graphics, strategy documents, campaign structures, reports, templates, frameworks and other materials created by FullFunnelCo remain protected as intellectual property unless ownership transfer is specifically agreed in writing.

General ownership approach

• Client-provided logos, brand assets, product details and business materials remain the property of the client.
• Final approved website files, creatives or deliverables may be used by the client as per the agreed scope.
• Internal strategies, processes, templates, tools and know-how of FullFunnelCo remain the property of FullFunnelCo.
• Unpaid work, drafts or rejected concepts may not be used without written permission.

FullFunnelCo may showcase completed work, campaign examples, website screenshots or non-confidential project references in its portfolio, case studies or marketing material unless the client requests confidentiality in writing.

8. Marketing Performance and No Guarantee of Results

Digital marketing performance depends on many factors, including competition, budget, website quality, product-market fit, offer strength, sales follow-up, market demand, seasonality, platform algorithms and third-party policies.

While FullFunnelCo works to improve visibility, traffic, leads, conversions and marketing efficiency, we do not guarantee specific rankings, sales, revenue, lead volume, cost per lead, return on ad spend or business outcomes unless explicitly stated in a written agreement.

Forecasts, estimates, projections or recommendations shared by FullFunnelCo are for planning purposes and should not be treated as guaranteed results.

9. Third-Party Platforms and Tools

Our services may involve third-party platforms such as Google, Meta, LinkedIn, Pinterest, hosting providers, analytics tools, CRM systems, email platforms, payment gateways, plugins, APIs or other software tools.

These platforms operate under their own terms, policies, pricing and technical rules. FullFunnelCo is not responsible for platform outages, account restrictions, policy disapprovals, tracking changes, algorithm changes, billing changes or third-party service failures.

The client is responsible for complying with applicable third-party platform policies and ensuring that advertised products, services, claims, landing pages and offers are accurate and compliant.

10. Website Use

You agree to use our website only for lawful purposes and in a way that does not damage, disable, overload or impair the website or interfere with other users.

You must not:

• Attempt unauthorised access to admin areas, servers, databases or systems
• Use bots, scraping tools or automated systems without permission
• Upload malicious code, spam, harmful files or misleading information
• Copy, reproduce or misuse our website content, design or code without permission
• Use our website or forms for fraudulent, abusive or illegal activity

We reserve the right to block access, remove submissions, restrict users or take appropriate action if we detect misuse of our website or systems.

11. Limitation of Liability

To the maximum extent permitted by applicable law, FullFunnelCo will not be liable for indirect, incidental, special, consequential or punitive damages, including loss of profits, revenue, business, data, goodwill or marketing opportunity.

Our total liability for any claim related to a paid service engagement will be limited to the amount paid by the client for the specific service giving rise to the claim, unless otherwise required by law or agreed in writing.

We are not liable for delays or failures caused by events beyond our reasonable control, including platform downtime, hosting issues, internet failures, natural events, legal restrictions, policy changes, third-party technical issues or client-side delays.

12. Cancellation and Termination

Either party may terminate a service engagement as per the agreed proposal, invoice, statement of work or written agreement.

FullFunnelCo may pause or terminate work if payments are delayed, required access is not provided, approvals are repeatedly delayed, illegal or misleading activity is requested, or the client violates these Terms.

Upon termination, the client remains responsible for payment for completed work, committed third-party costs, active media spends and any other amount due under the agreed commercial terms.

13. Governing Law and Dispute Resolution

These Terms will be governed by and interpreted in accordance with the laws applicable to the business operations of FullFunnelCo, unless a separate agreement specifies otherwise.

In the event of a dispute, both parties should first attempt to resolve the issue through good-faith discussion. If the matter cannot be resolved amicably, it may be handled through appropriate legal or dispute resolution channels as applicable.

For international clients, additional terms may be agreed separately depending on project location, payment method, service scope and governing jurisdiction.

14. Changes to These Terms

FullFunnelCo may update these Terms and Conditions from time to time. The latest version will be published on this page with an updated effective date.

Continued use of our website or services after changes means you accept the updated Terms.