How FullFunnelCo Handles Your Information

1. Overview

FullFunnelCo operates the website fullfunnelco.com and provides digital marketing services including paid campaigns, search engine optimisation, website development, digital marketing consultancy and PR & brand visibility services.

By using our website, submitting a form, contacting us by email, or engaging with our digital campaigns, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We collect information that you voluntarily provide to us and information collected automatically when you use our website.

Information you may provide directly

• Name
• Email address
• Phone number
• Company or business name
• Website URL
• Service interest or marketing requirement
• Budget range, team size or project details, if submitted through a form
• Messages or communication shared with us

Information collected automatically

• IP address
• Browser type and device information
• Pages visited and time spent on the website
• Traffic source, referral source and campaign source
• Form submission events, button clicks and conversion events
• Approximate location based on technical signals such as IP address

We do not intentionally collect sensitive personal information such as government IDs, financial account details, health information, religious beliefs or political opinions through our website forms.

3. How We Use Your Information

We use collected information for legitimate business and service-related purposes.

• To respond to enquiries submitted through our website
• To schedule calls, consultations or service discussions
• To understand your business requirement and recommend relevant services
• To provide digital marketing, website, SEO, paid campaign or consultancy services
• To send service-related communication by email, phone, WhatsApp or other communication channels
• To improve website performance, user experience and conversion flow
• To measure campaign performance and understand traffic sources
• To prevent misuse, spam, fraud or unauthorised access
• To comply with legal, regulatory or contractual obligations where applicable

We may also use aggregated or anonymised information to analyse website trends and improve our services.

4. Cookies, Analytics and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies to understand website usage, improve performance, remember preferences, track marketing campaigns and measure conversions.

We may use tools such as Google Tag Manager, Google Analytics, Google Ads tracking, Meta Pixel, LinkedIn Insight Tag or similar marketing and analytics tools depending on our active campaigns.

These tools may help us understand:

• Which pages users visit
• How users reach our website
• Which campaigns generate enquiries
• Whether a user completed a contact form or clicked a call-to-action
• How we can improve website and campaign performance

You can control or disable cookies through your browser settings. However, disabling cookies may affect some website functionality and tracking accuracy.

5. How We Share Information

We do not sell your personal information. We may share limited information only where needed for business, technical, legal or service delivery purposes.

We may share information with:

• Website hosting and database service providers
• Email, analytics, advertising and CRM tools used for business operations
• Payment, invoicing or accounting service providers, if applicable
• Professional advisors, consultants or authorised team members
• Legal or regulatory authorities where required by law

Any third-party service provider we use is expected to process information only for the purpose of providing services to us and maintaining appropriate security standards.

6. Data Retention

We retain personal information only for as long as necessary for the purpose for which it was collected, including enquiry handling, service delivery, reporting, legal compliance and business record keeping.

Enquiry and contact information may be retained to manage follow-ups, maintain communication history, improve service quality and comply with business obligations. When information is no longer required, we may delete, anonymise or securely archive it.

7. Data Security

We take reasonable technical and organisational measures to protect information against unauthorised access, misuse, loss, alteration or disclosure.

These measures may include:

• Use of HTTPS where supported
• Access control for admin and backend systems
• Secure hosting and database access practices
• Limited access to enquiry data
• Use of authentication for CMS/admin pages

No website, hosting system or internet transmission is completely secure. We cannot guarantee absolute security, but we work to protect information using reasonable safeguards.

8. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information. These may include the right to access, correct, update, delete or withdraw consent for certain processing activities.

You may contact us to request:

• Access to personal information we hold about you
• Correction of inaccurate or outdated information
• Deletion of information where legally and operationally possible
• Withdrawal from marketing communication
• Clarification on how your information is used

We may need to verify your identity before processing certain requests.

9. Third-Party Links and Social Media Pages

Our website may contain links to third-party websites, social media platforms, advertising platforms or external tools. These third-party websites and platforms have their own privacy policies and practices.

FullFunnelCo is not responsible for the privacy practices, content, security or policies of third-party websites that are not controlled by us.

10. Children’s Privacy

Our website and services are intended for businesses, professionals, startups and organisations. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will take appropriate steps to review and delete such information where required.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, legal requirements or business operations.

The updated version will be published on this page with a revised effective date. Continued use of our website after changes means you accept the updated Privacy Policy.